NK Team Branding & Guidelines

2023

Seattle

Scalable Branding System

Challenge

One of Compass’ top-performing agent teams — ranked #1 in Washington and among the top 30 teams nationwide — struggled with brand consistency across their luxury listings, website, and marketing materials. Despite their success, inconsistencies in branding led to inefficiencies: marketing efforts were disconnected, required frequent revisions, and resulted in lost time and diluted messaging.

Solution

Brand Booklet: A comprehensive, easy-to-navigate document with:

Brand voice, colors, logo usage, fonts, and visual examples
Step-by-step guidance on launching listings and executing campaigns
Direct links to editable templates and platform tools

Branded Templates:

Dozens of plug-and-play designs that allowed agents to execute fast,

polished marketing for listings and personal promotion

Monthly Trainings:

Educated agents on using tools and templates effectively
Drove adoption of Compass platforms by demonstrating how the materials integrated into their workflow
Created space for collaboration and feedback to refine the system

Results

Increased brand-consistent visuals by 85%, measured by the volume of materials using team templates across digital and print
Reduced asset requests and one-off design needs by 60%, thanks to the self-serve template library
Improved agent adoption of Compass marketing platforms by 40%, following monthly trainings and integrated how-to guidance in the booklet
Cut onboarding time for new agents by 50%, with a clear brand system and centralized tools
Achieved 100% team adoption of the new branded templates within the first 60 days