REGIONAL COMMUNICATIONS CAMPAIGN
Regional Communications Campaign
2024
Seattle
Content Optimization & Engagement Growth
Challenge
Agents were missing key marketing updates, resulting in lower adoption of Compass tools and increased inefficiencies. Open rates and engagement metrics showed that our communication strategy was not resonating.
Solution
Before
After
Restructured Regional Communications
Cut Content by 50%
Cut content by 50% for clearer, more digestible updates.
Introduced A/B Testing
Introduced A/B testing for subject lines, content formats, and CTA placements.
Launched a Blog
Launched a weekly marketing blog (‘Marketing Minute’), providing actionable insights in a quick, digestible format.
“Marketing Minute” Blog Posts
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The Art of Connection: How Every Response Shapes Your Client Relationships
Password: FindYourPlace
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Mastering Shareable Content: How to Make Your Instagram Posts Go Viral
Password: FindYourPlace
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The Truth About Versatile Branding
Password: FindYourPlace
Results
Sustained Growth in Engagement
Since launching the optimized email campaign, open rates have increased by over 100%, reflecting a significant improvement in agent engagement. Through content refinement, A/B testing, and clearer CTAs, we achieved consistent month-over-month growth, ensuring key marketing updates reach more agents effectively.
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Higher Product Adoption
More agents accessing and using Compass marketing tools effectively.
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Improved Agent Efficiency
Faster execution and fewer redundant support requests.
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Scalable Strategy for Other Regions
A replicable approach that can be expanded to improve engagement across regions.