COMPASS CONNECT

Compass Connect

Launched July 2024

Seattle

Program Development & Growth

Marketing professionals at Compass were working in silos, leading to duplication of efforts and inconsistent strategies across regions. There was no structured way for them to share best practices, leverage each other’s insights, or create a unified marketing approach.

Challenge

Solution

I developed Compass Connect, a scalable, data-driven program that:

  • Matched marketing professionals based on expertise & knowledge gaps.

  • Created structured networking rounds, ensuring sustained engagement.

  • Established a feedback-driven iteration process for continuous optimization.

The Process

  • 1 // Marketing Professional Opts In

    Participants select key marketing topics they want to explore and collaborate on.

  • 2 // Personalized Match

    They are paired with another marketing professional who shares similar interests or expertise.

  • 3 // Strategic 1:1 Meeting

    The matched pair connects to exchange insights, share best practices, and discuss real-world strategies they can apply immediately.

Results

Real Voices—Real Impact

Compass Connect gave marketing professionals a structured way to collaborate, share insights, and apply real strategies across regions. Hear directly from participants on how it made an impact.

CSAT Over the Rounds

Since launch, Compass Connect has maintained strong engagement and high participant satisfaction. With each round, feedback has driven improvements, ensuring the program continues to provide real value across regions.